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Ski and Snowboard Month 2017 and details regarding the as well as a complete listing of resorts hosting the WLL.
World’s Largest Lesson attempt. Participating resorts spearheaded much of the media cover-
Organizers also sought to clarify with Guinness exactly age themselves with impressive results. Some, like Smugglers’
what their requirements entailed. The two significant revi- Notch, prepared their own videos capturing the events
sions from 2016 were the development of the 30-minute of the day.
“mini” lesson plan and the simultaneous start for all lessons “It’s really gratifying to see how many US resorts can
from coast to coast. band together for a common goal when the issue is provid-
There were seven different time zones involved this year— ing newcomers with a reason to take lessons,” said Raelene
five in the US and two additional time zones in Canada. The Davis, chair of the Learn to Ski and Snowboard/Bring a
Canadian Ski Council adapted the World’s Largest Lesson in Friend initiative and vice president of marketing/operations
conjunction with its “Never-Ever Days” program. The earliest for Ski Utah.
start time was 9 a.m. in Alaska, where it was barely light out, As Guinness reviews all the WLL materials that have
and the latest was 2:30 p.m. in Newfoundland. been submitted, organizers and hosts sites are keeping their
“One of the benefits of the WLL is the incredible media fingers crossed that we can soon announce our success in set-
exposure it generates,” said Reynolds. “There were dozens ting new Guinness World Record(s) for the Largest Skiing
and dozens of print stories, extensive TV coverage and sig- Lesson and Largest Snowboarding Lesson. I think we
nificant social media pick up.” already got our prize though—the fact that WLL attempts
Industry PR expert John Brice and nxtConcepts handled over the past two seasons have helped participating ski
much of the PR and social media. The learntoskiandsnow- resorts collectively connect with nearly 12,000 people who
board.org website posted photos taken the day of the event otherwise might never have considered trying our sports.

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1. ALPINE MEADOWS, CA 2. LIBERTY MOUNTAIN RESORT, PA 3. CHRISTOPHER VANDERYAJT/MOUNTAIN CREEK RESORT, NJ
4. CHRISTOPHER VANDERYAJT/MOUNTAIN CREEK RESORT, NJ 5. MOUNTAIN HIGH RESORT, CA 6. MOUNT PETER SKI AREA, NY

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