Page 98 - 74752_NSAA_LowRes

2016-17 NSAA Marketing Awards

Awards Reception

2016-17 NSAA Celebrate the 2016-17 season and the extraordinary marketing
initiatives NSAA member resorts rolled out for the season at the
Marketing Awards NSAA Marketing Awards.

Reception This fun and entertaining cocktail reception runs from 4:45 to
5:30 p.m. on Sunday in the Princess H/I room. This year will feature
a variety of presenters, including some past winners, as they share
the best elements from all of the Marketing Award entries.
Sunday, May 7
A relaxed, enjoyable event, the Marketing Awards are a great
way to round out day two of the Convention before you head to the
4:45 p.m. – 5:30 p.m.
closing night party. We know you won’t want to miss getting a look
at the great work, creativity, and innovative ideas from areas across
PR I NCESS H / I
the country. See you there!
Please join us as we recognize this
Entries
year’s winning programs.

NSAA would like to thank all the areas that submitted entries for the
National Marketing Awards. It’s inspiring (and entertaining!) to see
the innovative ideas from areas of all sizes and resources.
Even though only one winner is chosen per category and
overall (barring any ties), all the applicants clearly demonstrated
THE GUEST EXPERIENCE. amazing creativity and offer great ideas for promoting their
respective area. We applaud their efforts!
ELEVATED. to evolve to encompass a wide variety of ski area initiatives reflecting
In its 18th year, the NSAA Marketing Awards program continues
technological innovations and changes in the marketplace. With
2016/17 VermontoeVV mr oe n t Publiccbu ilPP i PlacesecalPP e s HonoroonHo o r Award Winner ||| Spruce Peak Village Center
seven categories, area marketers can compete for:
• Best Use of Mobile Technology
(app, advertising, geolocation)
• Best Use of Social Media
(area- and/or user-generated content)
• Best Direct Marketing Program
(print, email, text, etc., that speaks directly to the consumer)
• Best Use of Video
(online, broadcast, branded and/or user-generated)
• Best Family Campaign
(to attract, retain, and drive participation by family members
of all ages)
• Best Bring A Friend Campaign
(leveraging existing skiers/riders to bring new participants to
the sport)
photo credit: Landwehrle • Best Overall Marketing Campaign

The winners of the NSAA Marketing Awards have put their
innovative ideas to work and have the results to prove their success!
We congratulate them on their excellent programs.
Strategy. Planning. Permitting. Design.

C34 | CONVENTION 2017 | NSAA JOURNAL