Page 13 - 81643_NSAA_Vol26Is3Conv_WEB_rev052918

#Ride AnotheR dAy
at Massanutten ResoRt

www.MAssResoRt.coM
The #RAD message on electronic signage at Jackson Hole. Standing Massanutten Resort, VA, drives home the
next to the screen is Chauncy Johnson, whose daughter Elise #RAD safety message with customized
inspired the campaign. rack cards and an offer for a free lesson.
Massanutten Resort

Kelli Johnson gives a thumb’s up next to #RAD signage at Jackson Hole Mountain Resort,
WY. Jackson Hole Mountain Resort

Copper Mountain, CO, ambassador Katherine Jeter discusses #RAD
#RAD signage in the lift line is hard to miss at Jackson Hole. with guests at a booth she sets up weekly.

Patrick O’Sullivan, A-Basin patrol director,
wears one of the #RAD buttons the resort
distributes to guest-facing employees.

Copper Mountain Resort, CO, shared the #RAD message through its
resort transportation. Copper Mountain Resort

Arapahoe Basin Ski Area, CO, promoted Colorado’s Aspen Snowmass posts the
the #RTAD campaign extensively on social powerful #RAD poster in highly visible
media, generating lots of feedback from Telluride Ski Resort, CO, reaches a wide audience by posting the locations throughout its properties. Jackson Hole Mountain Resort, WY, signage
guests. Arapahoe Basin Ski Area #RAD message on chairlift restraint bars. Aspen Snowmass spells out the safety tenets of #RAD.

CONVENTION 2018 | NSAA JOURNAL | 11