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continue the momentum with a premier season pass, a
private lesson, and numerous other special perks.
One unique component of Snowbasin’s application is
that the youth Learn & Earn program is offered in partner-
ship with the Davis County Education Foundation, which
provides financial support to the public school district in
nearby Davis County. A portion of the profits from Learn &
Earn are donated to the Foundation.

HONORABLE MENTION:
RAGGED MOUNTAIN, NH

Ragged Mountain wanted to tackle one of the barriers to
participation in snowsports: cost. So, the ski area devel-
Snowbasin offers three years’ worth of incentives for new skiers and
riders with its Learn, Earn & Return offer. oped the Bebe Wood Free Learn to Ski & Ride Program.
Participants can take up to three lessons and are given
rental equipment and a lower mountain lift ticket each day.
equipment—all for $499 (youth) and $599 (adults). A Graduates of the program can then purchase additional
remarkable 71 percent of last seasons’ never-evers purchased lessons for only $29, or a season pass for the rest of the
the Learn, Earn, and Return program or bought their own winter for $69. In 2017-18, 56 percent of program partici-
season pass this winter. pants bought a discounted season pass.
Year Three of the program (2018-19 season) will Ragged also incentivized season pass-holders to introduce
a newbie to skiing and snowboarding, offering the pass-hold-
ers $25 off a season pass next season for each new person
they brought to the program.
All New Premium HONORABLE MENTION:

Digital Signage STEVENS PASS, WA

The Learn-In-3 Guarantee program has been extremely
CPS (Computer Panorama & successful at Stevens Pass. Level 1 lesson figures are up 40
Parking Guidance System) percent since 2014 when the program was introduced.
Stevens Pass has capped the program at 3,000 participants
and has had to close registration earlier and earlier each
iSKI App Service & season as the popularity of the program has spiked. The

Interactive Trail Map average graduation rate for the three lessons is 56 percent
over the past three seasons.
An important part of conversion efforts at Stevens Pass
MediaCam 3.0 is a focus on non-lesson takers. The ski area has produced
high-quality free videos for those who want to learn on
(Live Streaming) their own, along with a Flow Zone area of the mountain
with sculpted features, special signage, a dedicated trail
map, and roaming instructors giving free tips and upselling
visitors to lessons.

The winner of the 2017-18 NSAA Conversion Cup will be
announced at the National Convention and Trade Show in
Marco Island, FL.

16 | NSAA JOURNAL | CONVENTION 2018