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CONTENTS



                CONVENTION 2018                                                                             Features





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              2017-18 CONVERSION CUP FINALISTS SELECTED: Applicants Share Commitment from Management &
              Passion for Conversion
              BY DAVE BELIN
              Boreal Mountain Resort in California, Les Sommets in Quebec, and Snowbasin Resort in Utah have developed outstanding programs to help beginners
              overcome the hurdles to becoming committed skiers and snowboarders—and each has the results to prove it. Which of these three exceptional
              contenders will win the championship?

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              RE-THINKING H-2B FOREIGN VISAS: Fresh                  THE ASIAN EQUATION: Making a Cultural
              Strategies Breathe New Life Into Foreign               Connection With Snowsports in the US
              Worker Program                                         BY JULES OLDER
              BY KEITH PABIAN & DAVE BYRD                            Asians are the fastest growing ethnic group in the US, and China will
              Record unemployment, particularly in ski states, is requiring resorts   make a staggering investment in snowsports infrastructure and cultivate
              to become dramatically more creative in how they find workers. Here   nationwide interest in the sport leading up to the 2022 Winter Games.
              we present fresh hiring strategies under the H-2B visa immigrant   Now is the time for resorts to reach out to this promising domestic and
              program that deserve a closer look—and can make life a lot easier for   global market.
              your HR director.
                                                                     Pg. 42
              Pg. 28                                                 INVESTING IN OUR FUTURE: Examining
              SMART SKI AREAS: Artificial Intelligence,              Children’s Lesson Program Opportunities
              the Internet of Things & Big Data                      & Trends
              BY SAMANTHA RUFO                                       BY HUGH REYNOLDS
              Customers are already using AI to plan their travel, and now resorts are   Young skiers and riders are arguably the most important clients at a resort,
              starting to use it too, developing faster and more efficient operations   requiring a children’s facility that’s fun, true to your brand, and designed
              and enhanced guest service. Whether you welcome or fear the growing   for multi-seasonal use. Even if you can’t build the center of your dreams,
              prevalence of this powerful technology, the era of smart things has arrived.  you can still make simple changes to help develop customers for life.
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