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sign up for lessons with a pro. This year there were 15 win-
ners who excelled at that endeavor (to read about the win-
ners, visit http://bit.ly/2IJoeKD).
BAF sponsors, ski areas, and retailers generously donated
prizes to support the Challenge. Snocru—developer of the ski/
snowboard tracking app and the overall sponsor of BAF—
The Bring a Friend Challenge offered a free year-long membership in the Mountain Sports
& the Newcomer’s Story Club to all participants. The winners received everything from
Ski industry personality Halley O’Brien’s popular Winter skis, snowboards, boot bags, gloves, and goggles to helmets,
Changes Lives video starts with the words, “We all have hoodies, undergarments, and a very cool sweater, thanks to
a story. The story of our first time at a resort.” When we sponsors HEAD Skis, Rossignol, Dynastar, Look, Elan, Burton,
remember the first time we felt the thrill of sliding on snow, Never Summer, Polarmax, Seirus, Krimson Klover, Transpack,
whoever it was that turned us on to the sport is always part and Zeal Optics.
of the story. That tradition is celebrated each January with LSSM/BAF resort partners have provided nearly 90,000
the Learn to Ski and Snowboard Bring a Friend Challenge beginner lessons each January—about 960,000 beginner les-
(LSSM/BAF), which rewards those who help newcomers sons overall—since the program’s launch in 2009, said Mary
NSAA DATE KEEPER
MAY 3–6: NSAA National Convention & Tradeshow, Marco Island, FL JUNE 5–7: Ski California Lift Maintenance & Operations Education
(LMOE) Conference, Squaw Valley, CA
MAY 7–10: Rocky Mountain Lift Association (RMLA),
Grand Junction, CO JUNE 18-20: Intermountain Ski Areas Association Annual
MAY 15–18: Ski Area Vehicle Maintenance Institute (SAVMI), Convention, Big Sky Resort, MT
Grand Junction, CO AUG 20–23: MSAA Summer Meetings & Tradeshow, Devil’s Head
Resort, WI
JUNE 4–6: Downhill Bike Park Summit, Angle Fire, NM
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Entegra offers a proven portfolio of purchasing
solutions, as well as the resources, support and
industry expertise necessary to ensure that your
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FROM THE SLOPES TO THE
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WE HAVE YOU COVERED.
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LEISURE
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4 | NSAA JOURNAL | CONVENTION 2018

