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                                                                     sign up for lessons with a pro. This year there were 15 win-
                                                                     ners who excelled at that endeavor (to read about the win-
                                                                     ners, visit http://bit.ly/2IJoeKD).
                                                                         BAF sponsors, ski areas, and retailers generously donated
                                                                     prizes to support the Challenge. Snocru—developer of the ski/
                                                                     snowboard tracking app and the overall sponsor of BAF—
              The Bring a Friend Challenge                           offered a free year-long membership in the Mountain Sports
              & the Newcomer’s Story                                 Club to all participants. The winners received everything from
              Ski industry personality Halley O’Brien’s popular Winter   skis, snowboards, boot bags, gloves, and goggles to helmets,
              Changes Lives video starts with the words, “We all have   hoodies, undergarments, and a very cool sweater, thanks to
              a story. The story of our first time at a resort.” When we   sponsors HEAD Skis, Rossignol, Dynastar, Look, Elan, Burton,
              remember the first time we felt the thrill of sliding on snow,   Never Summer, Polarmax, Seirus, Krimson Klover, Transpack,
              whoever it was that turned us on to the sport is always part   and Zeal Optics.
              of the story. That tradition is celebrated each January with   LSSM/BAF resort partners have provided nearly 90,000
              the Learn to Ski and Snowboard Bring a Friend Challenge   beginner lessons each January—about 960,000 beginner les-
              (LSSM/BAF), which rewards those who help newcomers     sons overall—since the program’s launch in 2009, said Mary


              NSAA DATE KEEPER

                MAY 3–6: NSAA National Convention & Tradeshow, Marco Island, FL  JUNE 5–7:  Ski California Lift Maintenance & Operations Education
                                                                      (LMOE) Conference, Squaw Valley, CA
                MAY 7–10: Rocky Mountain Lift Association (RMLA),
                Grand Junction, CO                                    JUNE 18-20:  Intermountain Ski Areas Association Annual
                MAY 15–18: Ski Area Vehicle Maintenance Institute (SAVMI),    Convention, Big Sky Resort, MT
                Grand Junction, CO                                    AUG 20–23: MSAA Summer Meetings & Tradeshow, Devil’s Head
                                                                      Resort, WI
                JUNE 4–6:  Downhill Bike Park Summit, Angle Fire, NM






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