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Pacific Northwest Region

The Pacific Northwest region recorded 4.1 million visits and season pass visits. Ticket prices and yields are
in 2016-17, down 2.6 percent from 2015-16. The region comparatively low, as are household incomes, lesson
is distinguished by high levels of snowfall, average days participation rates, equipment rental rates, summer/fall
open, usage of the terrain park, repeat winter visitation, revenue, and overnight visitation rates.

REGIONAL RANK
2016/17 CHANGE FROM 2015/16
(1=HIGHEST)
VITAL STATS AVERAGE SNOWFALL (INCHES) $80.73 -1 RESORT 6 2 2 4
-2.6%
PROJECTED SKIER VISITS
4,098,216
6
37
OPERATING RESORTS
454
13.4%
AVERAGE DAYS OPEN
6.0%
139
AVERAGE ADULT WEEKEND
$5.43
TICKET PRICE
AVERAGE TICKET YIELD
$37.95
AVERAGE SEASON PASSES SOLD 13,062 $1.90 4 3
7.9%
PER RESORT
AVERAGE SEASON PASS VISITS PER 10.6 0.2 DAYS 3
PASSHOLDER
% OF REVENUE ATTRIBUTABLE TO
SUMMER/FALL OPS 2.2% 0.2% PPTS 6
AVERAGE AGE 39.1 0.7 YEARS 3
1.6% PPTS
HOUSEHOLD INCOME $100K+ 50.4% -0.5% PPTS 6 3
GUEST BEHAVIOR PERCENT FIRST TIME/BEGINNER 14.9% -0.6% PPTS 4 5 3 4 6
PERCENT SNOWBOARDERS
30.4%
(KOTTKE SURVEY)
0.2% PPTS
41.9%
PERCENT INTERMEDIATE
0.4% PPTS
43.2%
PERCENT ADVANCED/EXPERT
0.9% PPTS
74.9%
WEARING HELMET TODAY
22.0%
1.9% PPTS
RENTING EQUIPMENT TODAY
USING TERRAIN PARK TODAY
LESSON/VISIT RATIO (KOTTKE
5.8%
0.2% PPTS
SURVEY) 24.0% -1.7% PPTS 2 6
PERCENT OVERNIGHT VISITORS
(KOTTKE SURVEY) 19.3% -0.9% PPTS 5 1
GUEST LOYALTY PREVIOUSLY VISITED RESORT IN 77.5% -0.6% PPTS 2 3 2
PERCENT SEASON PASS VISITS
3.1% PPTS
51.4%
WINTER
PREVIOUSLY VISITED RESORT IN
0.3% PPTS
33.1%
SUMMER
PERCENT HIGHLY LIKELY TO
78.4%
RETURN TO RESORT NEXT
-0.2% PPTS
SEASON (9, 10 ON 0-10 SCALE)
NET PROMOTER SCORE
(LIKELIHOOD TO RECOMMEND
RESORT)

38 | NSAA JOURNAL | EARLY WINTER 2017 67.6% -2.9% PPTS 4