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Pacific Southwest Region

With 7.4 million visits in 2016-17, the Pacific Southwest share of snowboarders, previous winter visitation, and previ-
was down 1.3 percent from the previous season. Among the ous summer visitation. Interestingly, the lesson penetration
NSAA regions this season, the Pacific Southwest had the rate and level of summer revenue is comparatively low.
highest average snowfall, average days open, ticket yield,

REGIONAL RANK
2016/17 CHANGE FROM 2015/16
(1=HIGHEST)
VITAL STATS AVERAGE SNOWFALL (INCHES) $126.86 1 RESORT 5 1 1 2
7,384,618
-1.3%
3
PROJECTED SKIER VISITS
OPERATING RESORTS
38
558
71.6%
AVERAGE DAYS OPEN
150
4.4%
AVERAGE ADULT WEEKEND
$8.54
TICKET PRICE
AVERAGE TICKET YIELD
AVERAGE SEASON PASSES SOLD $63.81 -$0.74 1 2
14.6%
13,076
PER RESORT
AVERAGE SEASON PASS VISITS PER 9.7 -1.2 DAYS 5
PASSHOLDER
% OF REVENUE ATTRIBUTABLE TO
SUMMER/FALL OPS 5.9% 1.1% PPTS 5
AVERAGE AGE 37.0 -0.1 YEARS 5
HOUSEHOLD INCOME $100K+ 58.8% -0.3% PPTS 3 1

GUEST BEHAVIOR PERCENT FIRST TIME/BEGINNER 17.5% -10.3% PPTS 3 3 4 3 4
PERCENT SNOWBOARDERS
0.5% PPTS
34.2%
(KOTTKE SURVEY)
5.0% PPTS
45.2%
5.3% PPTS
PERCENT INTERMEDIATE
37.4%
PERCENT ADVANCED/EXPERT
2.0% PPTS
78.0%
WEARING HELMET TODAY
31.3%
2.0% PPTS
RENTING EQUIPMENT TODAY
USING TERRAIN PARK TODAY
-1.2% PPTS
LESSON/VISIT RATIO (KOTTKE
5.9%
SURVEY) 10.7% -0.6% PPTS 6 5
PERCENT OVERNIGHT VISITORS
(KOTTKE SURVEY) 44.5% -0.7% PPTS 2 3
GUEST LOYALTY PREVIOUSLY VISITED RESORT IN 79.3% -1.3% PPTS 1 1 1
PERCENT SEASON PASS VISITS
1.8% PPTS
43.2%
WINTER
PREVIOUSLY VISITED RESORT IN
50.0%
-7.7% PPTS
SUMMER
PERCENT HIGHLY LIKELY TO
82.6%
RETURN TO RESORT NEXT
-1.7% PPTS
SEASON (9, 10 ON 0-10 SCALE)
NET PROMOTER SCORE
(LIKELIHOOD TO RECOMMEND
RESORT)

36 | NSAA JOURNAL | EARLY WINTER 2017 74.4% -4.5% PPTS 2