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Midwest Region

The Midwest recorded 5.4 million visits in 2016-17, down of beginner and intermediate participants, along with the
1.7 percent from the previous season. The Midwest had the highest frequency of terrain park usage. Ticket prices are
second-highest number of ski areas (118) and fourth-high- comparatively low, as are incomes, ticket yield, season pass
est number of visits of the NSAA regions. It has the young- unit sales, summer visitation, helmet usage, and overnight
est overall age profile and has a comparatively high share visitation rates.

REGIONAL RANK
2016/17 CHANGE FROM 2015/16
(1=HIGHEST)
VITAL STATS AVERAGE SNOWFALL (INCHES) $66.69 5 RESORTS 2 5 6 6
-1.7%
PROJECTED SKIER VISITS
5,421,272
4
118
OPERATING RESORTS
70
-2.1%
AVERAGE DAYS OPEN
5.0%
92
AVERAGE ADULT WEEKEND
$6.72
TICKET PRICE
AVERAGE TICKET YIELD
AVERAGE SEASON PASSES SOLD $30.41 $2.31 6 6
1.5%
2,701
PER RESORT
AVERAGE SEASON PASS VISITS PER
PASSHOLDER 10.1 0.3 DAYS 4
% OF REVENUE ATTRIBUTABLE TO
SUMMER/FALL OPS 13.1% 1.6% PPTS 4
AVERAGE AGE 29.7 -0.1 YEARS 6
HOUSEHOLD INCOME $100K+ 53.4% 2.0% PPTS 5 4

GUEST BEHAVIOR PERCENT FIRST TIME/BEGINNER 20.7% -0.1% PPTS 2 2 5 6 2
PERCENT SNOWBOARDERS
0.6% PPTS
30.1%
(KOTTKE SURVEY)
0.0% PPTS
PERCENT INTERMEDIATE
48.1%
31.2%
PERCENT ADVANCED/EXPERT
0.1% PPTS
65.7%
WEARING HELMET TODAY
3.1% PPTS
RENTING EQUIPMENT TODAY
2.1% PPTS
39.8%
USING TERRAIN PARK TODAY
LESSON/VISIT RATIO (KOTTKE
-0.8% PPTS
11.0%
SURVEY) 27.9% -0.6% PPTS 1 2
PERCENT OVERNIGHT VISITORS
(KOTTKE SURVEY) 18.6% 0.0% PPTS 6 5
GUEST LOYALTY PREVIOUSLY VISITED RESORT IN 71.6% -0.9% PPTS 4 5 6
PERCENT SEASON PASS VISITS
2.7% PPTS
33.7%
-1.1% PPTS
WINTER
PREVIOUSLY VISITED RESORT IN
18.3%
SUMMER
PERCENT HIGHLY LIKELY TO
66.8%
RETURN TO RESORT NEXT
-1.6% PPTS
SEASON (9, 10 ON 0-10 SCALE)
NET PROMOTER SCORE
(LIKELIHOOD TO RECOMMEND
RESORT)

32 | NSAA JOURNAL | EARLY WINTER 2017 62.4% -1.7% PPTS 6