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Northeast Region

With 11.9 million visits in 2016-17, the Northeast was up distinguished by comparatively older participants with high
27.7 percent from the previous season, buoyed by an increase household incomes, ability levels, helmet usage, and passholder
in average ski area snowfall of 167 percent. The Northeast participation frequency (13.7 visits per passholder). Participants
has the largest number of resorts of any NSAA region (147) in this region are also notable for the low level of ethnic/racial
and the second largest number of visits. This region is also diversity, snowboarding participation, and renting equipment.

REGIONAL RANK
2016/17 CHANGE FROM 2015/16
(1=HIGHEST)
VITAL STATS AVERAGE SNOWFALL (INCHES) $86.19 12 RESORTS 1 4 3 3
11,936,451
27.7%
2
PROJECTED SKIER VISITS
147
OPERATING RESORTS
167.1%
204
AVERAGE DAYS OPEN
15.0%
129
AVERAGE ADULT WEEKEND
$3.61
TICKET PRICE
AVERAGE TICKET YIELD
AVERAGE SEASON PASSES SOLD $36.50 $1.16 5 4
5.9%
6,136
PER RESORT
AVERAGE SEASON PASS VISITS PER
PASSHOLDER 13.7 1.8 DAYS 1
% OF REVENUE ATTRIBUTABLE TO
SUMMER/FALL OPS 14.6% -0.5% PPTS 2
AVERAGE AGE 41.5 2.1 YEARS 1
HOUSEHOLD INCOME $100K+ 65.1% -1.2% PPTS 1 5
3.3% PPTS
GUEST BEHAVIOR PERCENT FIRST TIME/BEGINNER 11.5% -2.4% PPTS 5 4 2 1 5
PERCENT SNOWBOARDERS
23.2%
(KOTTKE SURVEY)
0.4% PPTS
43.3%
PERCENT INTERMEDIATE
2.1% PPTS
PERCENT ADVANCED/EXPERT
45.2%
2.7% PPTS
88.7%
WEARING HELMET TODAY
22.4%
RENTING EQUIPMENT TODAY
2.2% PPTS
-1.5% PPTS
USING TERRAIN PARK TODAY
LESSON/VISIT RATIO (KOTTKE
7.7%
SURVEY) 13.8% -0.7% PPTS 3 3
PERCENT OVERNIGHT VISITORS
-1.4% PPTS
(KOTTKE SURVEY) 44.0% -2.3% PPTS 3 4
GUEST LOYALTY PREVIOUSLY VISITED RESORT IN 74.0% -3.0% PPTS 3 4 3 3
PERCENT SEASON PASS VISITS
38.4%
WINTER
PREVIOUSLY VISITED RESORT IN
3.6% PPTS
32.7%
SUMMER
PERCENT HIGHLY LIKELY TO
RETURN TO RESORT NEXT
76.5%
-4.2% PPTS
SEASON (9, 10 ON 0-10 SCALE)
NET PROMOTER SCORE
(LIKELIHOOD TO RECOMMEND
0.0% PPTS
69.6%
RESORT)
28 | NSAA JOURNAL | EARLY WINTER 2017