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Southeast Region

Total skier visits in the Southeast region were up 5.8 per- visitors renting equipment, and the highest proportion of
cent from the previous season, to 4.2 million. Of the revenue attributable to summer/fall operations. It also has
NSAA regions, the Southeast enjoys the highest pro- comparatively young visitors, low previous winter visita-
portion of visits on paid tickets, the highest ticket yield tion rates, low season pass unit sales, and low advanced/
ratios, highest lessons-to-visits ratio, highest share of expert ability levels.

REGIONAL RANK
2016/17 CHANGE FROM 2015/16
(1=HIGHEST)
VITAL STATS AVERAGE SNOWFALL (INCHES) $73.96 0 RESORTS 4 6 5 5
4,184,432
5.8%
PROJECTED SKIER VISITS
5
47
OPERATING RESORTS
49
2.7%
AVERAGE DAYS OPEN
30.3%
97
AVERAGE ADULT WEEKEND
$1.05
TICKET PRICE
AVERAGE TICKET YIELD
AVERAGE SEASON PASSES SOLD $40.00 -$1.00 3 5
3,626
-10.1%
PER RESORT
AVERAGE SEASON PASS VISITS PER
PASSHOLDER 10.9 0.2 DAYS 2
% OF REVENUE ATTRIBUTABLE TO
SUMMER/FALL OPS 21.2% -1.7% PPTS 1
AVERAGE AGE 37.5 -1.3 YEARS 4
HOUSEHOLD INCOME $100K+ 55.1% -2.8% PPTS 4 2

GUEST BEHAVIOR PERCENT FIRST TIME/BEGINNER 21.1% -0.1% PPTS 1 1 6 5 1
PERCENT SNOWBOARDERS
-1.4% PPTS
31.3%
(KOTTKE SURVEY)
PERCENT INTERMEDIATE
48.8%
2.8% PPTS
30.0%
-2.7% PPTS
PERCENT ADVANCED/EXPERT
WEARING HELMET TODAY
72.6%
9.5% PPTS
43.0%
6.3% PPTS
RENTING EQUIPMENT TODAY
USING TERRAIN PARK TODAY
LESSON/VISIT RATIO (KOTTKE
2.0% PPTS
12.6%
SURVEY) 12.2% -1.1% PPTS 4 1
PERCENT OVERNIGHT VISITORS
(KOTTKE SURVEY) 35.4% -0.2% PPTS 4 6
GUEST LOYALTY PREVIOUSLY VISITED RESORT IN 69.2% -8.2% PPTS N/A
PERCENT SEASON PASS VISITS
26.7%
-4.7% PPTS
6
-4.1% PPTS
WINTER
PREVIOUSLY VISITED RESORT IN
N/A PPTS
N/A
SUMMER
PERCENT HIGHLY LIKELY TO
5
67.8%
RETURN TO RESORT NEXT
SEASON (9, 10 ON 0-10 SCALE)
NET PROMOTER SCORE
(LIKELIHOOD TO RECOMMEND
RESORT)
30 | NSAA JOURNAL | EARLY WINTER 2017 63.5% -0.3% PPTS 5