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Rocky Mountain Region

With 21.7 million visits, the Rocky Mountain region was sales of season passes, and the highest ticket prices among
down 2.5 percent from the previous season, which was a the NSAA regions. Conversely, the Rocky Mountains also
record season. As home to many large destination resorts, have the lowest share of visits from beginners and interme-
the region has the highest share of overnight visitation, diates, from snowboarders, and a relatively low previous
high incomes, above-average age profile, the highest unit winter visitation rate.

REGIONAL RANK
2016/17 CHANGE FROM 2015/16
(1=HIGHEST)
VITAL STATS AVERAGE SNOWFALL (INCHES) $134.32 1 RESORT 3 3 4 1
PROJECTED SKIER VISITS
21,736,268
-2.5%
1
OPERATING RESORTS
94
8%
292
AVERAGE DAYS OPEN
124
-3%
AVERAGE ADULT WEEKEND
$7.51
TICKET PRICE
AVERAGE TICKET YIELD
AVERAGE SEASON PASSES SOLD $60.43 $2.24 2 1
21,639
16%
PER RESORT
AVERAGE SEASON PASS VISITS PER
PASSHOLDER 9.1 1.3 DAYS 6
% OF REVENUE ATTRIBUTABLE TO
SUMMER/FALL OPS 13.5% 0.7% PPTS 3
AVERAGE AGE 40.5 -2.2 YEARS 2
HOUSEHOLD INCOME $100K+ 61.1% -0.3% PPTS 2 6
3.2% PPTS
GUEST BEHAVIOR PERCENT FIRST TIME/BEGINNER 39.0% -0.3% PPTS 6 6 1 2 3
PERCENT SNOWBOARDERS
23.2%
(KOTTKE SURVEY)
0.1% PPTS
8.6%
PERCENT INTERMEDIATE
52.3%
PERCENT ADVANCED/EXPERT
0.2% PPTS
86.4%
1.7% PPTS
WEARING HELMET TODAY
31.4%
2.6% PPTS
RENTING EQUIPMENT TODAY
USING TERRAIN PARK TODAY
LESSON/VISIT RATIO (KOTTKE
7.1%
0.2% PPTS
SURVEY) 11.9% -1.7% PPTS 5 4
PERCENT OVERNIGHT VISITORS
(KOTTKE SURVEY) 59.6% 0.0% PPTS 1 2
GUEST LOYALTY PREVIOUSLY VISITED RESORT IN 71.1% -1.4% PPTS 5 2 4
PERCENT SEASON PASS VISITS
1.4% PPTS
44.0%
0.6% PPTS
WINTER
PREVIOUSLY VISITED RESORT IN
37.8%
SUMMER
PERCENT HIGHLY LIKELY TO
RETURN TO RESORT NEXT
0.9% PPTS
71.1%
SEASON (9, 10 ON 0-10 SCALE)
NET PROMOTER SCORE
(LIKELIHOOD TO RECOMMEND
RESORT)

34 | NSAA JOURNAL | EARLY WINTER 2017 77.4% -5.4% PPTS 1