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Vol.28 | January/February. 2023

Global Beverage Trends

2023

‘Selective Spending’, ‘Mindful Drinking’ and ‘Retail Reimagined’ are some of the
major trends the beverage industry should be getting ready for in 2023,

according to leading B2B tea, coffee and botanical solutions provider Finlays.

As part of its annual Global Beverage Trends Report, Finlays has outlined five key trends which it believes will
shape natural beverages over the next year (and beyond).

Introducing the report, Sian Edwards, Finlays’ Group Insights Manager said, “The events of the last twelve months
feel just as seismic as the previous twelve, with continued volatility in global economics, supply chains and
politics continuing to cause major changes in how consumers purchase beverage products.”
Despite these challenges, Edwards believes that the outlook for the industry is positive:

“Globally, consumers are seeking to make good choices for the planet, and for themselves. While we expect to
see belts tightening, we’re also already seeing the return of the beverage as an 'affordable indulgence', creating
opportunities for innovation and value creation. Consumers’ continued interest in healthy and sustainable
beverages is also an important opportunity for brand owners.”

The report is available here and will provide beverage brands with inspiration on how to being these trends to
life.
Key Trends Include

1. Selective spending
Beverage brand owners who can offer consumers a gloom-busting taste of affordable indulgence luxury will be
in an advantageous position.

2. Mindful Drinking
Millennials and Gen Z are drinking alcohol less and more mindfully than previous
generations. They’re also much more receptive to new beverage concepts.

3. Mood boosting beverages
Consumers are increasingly looking to ease stress with products that support mental
wellbeing.

4. Crunch-time for Carbon
For 2023 there will be a laser focus on carbon emissions, as government legislation,
consumer awareness and rising energy costs intersect to bring this trend to the fore.

5. Retail Reimagined
COVID hugely accelerated the uptake in online shopping, changing the way consumers
purchase goods.