Page 27 - APPD - Something's_Brewing_Jan_Feb23

www.beveragestandardsassociation.co.uk
Vol.28 | January/February. 2023

M&S MAGIC COFFEE™

The UK coffee market has always been looking for innovation, and M&S cafes now
believe they have found the Magic formula.

Magic Coffee is now available for the first time on the UK High Street, exclusively at
M&S Cafés .

2023 is possibly shaping up to be a historical year for coffee lovers as M&S Café brings Magic Coffee™, the hottest
new style of coffee to reach the UK since the Flat White, to its 330 Cafés across the UK.

Known as “the barista’s choice” in Melbourne, Australia, where the drink first originated, Magic Coffee™ is uniquely
bold coffee, without the bitterness. Served with velvety steamed milk, it is hailed as having the “magic” perfectly
balanced ratio of coffee to milk.

Served in a 6oz glass or cup, Magic Coffee™ is smaller than a Flat White (typically served as 8oz) and half the size of
a Latte (typically 12oz).
M&S Café’s Head of Coffee, Tom Rawlinson, lives and breathes coffee. So much so,
he’s even built his own coffee roastery in his garage. He explains why Magic Coffee™ is
so unique:

“An M&S Magic Coffee™ is made with a double ristretto, topped with the perfect
amount of velvety steamed milk. It’s a short coffee with a bold, intense flavour, but
because it’s made with a double ristretto rather than a double espresso, it doesn’t
have as much bitterness as other shorter coffees like a Flat White or Cortado. It’s
called a Magic as it is quite literally the magic ratio of coffee to milk!

I visited Melbourne in November to better understand the hype behind this coffee
style. It’s a really popular coffee choice in Melbourne, and you often hear coffee lovers
asking for ‘A Magic’. Though 10,000 miles is a long way to go for the latest coffee style,
so we’re absolutely delighted to be bringing it exclusively to M&S Cafés.

Ristretto means ‘restricted’ in
Italian.
A ristretto uses the same amount
of ground coffee as an espresso
but is extracted using half the
water, and a shorter extraction
time (the time the water passes
through the grounds in the
“cradle” and into the cup).
Using less water creates a more concentrated When you extract a shot of coffee, you get acidity at the
flavour, and the shorter extraction time brings start, sweetness next, then bitterness at the end. The
a different flavour balance to the coffee. ristretto extraction stops before the bitterness stage

The addition of 5oz of velvety textured milk at the end exaggerates the sweetness that bit more; resulting in a
coffee that is full of flavour, but without the bitterness

Something's Brewing would like to know what your view is on the new M&S coffee.
Email your comments to the Editor at bulletin@beveragestandardsassociation.co.uk