Page 12 - SBrewing(April2021)
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Page 12 www.beveragestandardsassociation.co.uk
APRIL. 2021 | VOL. 16
Something else is Brewing! The reality of virtual
reality exhibitions in 2021….
Nobody would argue that we have felt the Our workplace, in many instances, has
challenges and pain of not being able to changed to our studies and living rooms; the
congregate with our fellow human beings - queues in coffee shops replaced by the
whether for work, religion, or pleasure (or all enthusiastic home barista trying to emulate
three even!) the awesome results shown in YouTube
learning tutorials!
As the restrictions begin to be relaxed, we read
of incredible levels of pre-booking for When restrictions lift, how our work patterns
hospitality reopening - and it would appear develop remains to be seen. Will we quickly
that, in simple terms, we’ve missed one return to previous forms of activity and doing
another! business?
Typically at this time of year, we prepare and A fascinating consideration!
plan to engage with the many trade shows Some large shows, such as Caffe Culture in
where we can market our products and September, will certainly go ahead in the flesh
services and cohesively seek out new - and rightly so. Indeed, we will be there flying
innovations, make new connections and the flag for our vibrant Association - working
progress our business goals. alongside the Hospitality industry.
There is, however, the big question of
As an alternative, we’d like to ask your whether we will wish to change our newly
thoughts on the BSA organising a virtual learned behaviours and travel to visit such
trade show? shows?
Would you be interested to participate?
Do you think physical shows will simply
recommence and that will be that?
Do you think that we’ll see both formats
exist alongside one another?
Can you truly convey your sales pitch in a
digital format effectively?
Please send your thoughts to: Will we feel safe in large numbers and be
happy to return to old ways?
directorangus@beveragestandards
association.co.uk What about the new alternative that is
developing rapidly?
