Page 10 - BSA's Something's Brewing - May 2021
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Page 10                                                         www.beveragestandardsassociation.co.uk


                                                                                           MAY. 2021 | VOL. 17

                    Illy International Coffee Awards




       The finalist Arabica coffees of the Ernesto               A sensory journey from March to
       Illy International Coffee Awards are                      November
       available to be tasted at selected Illy Cafés.            Each month there will be a different tasting -
                                                                 a path that has been conceived to taste the
       From March to November, illycaffè, a global               best coffees in the world for 2020.
       leader in high-quality coffee, takes consumers on
       a sensory journey to explore the nine Arabica             Consumers will be guided to discover the
       coffee crops which – from the largest plantations         colour, the aroma and the taste of the
       to secluded coffee gardens – have been awarded            precious beans with an exclusive service:
       for their sustainable quality. This journey starts        transparent cups, special saucers, in-store
       from far away and destinations include a few illy         displays and screens to learn about the
       Cafés, where each of the nine Arabica coffees             features and different aroma notes of each

       selected as finalists of the 5th edition of the           coffee.
       Ernesto Illy International Coffee Award will be
       exclusively available for one month.                      The rare and precious notes of the nine
                                                                 coffees will be available on an exclusive
                                                                 basis just for one month and only in
                                                                 selected illy Cafès, as detailed below:


                                                                 March 2021 - Brazil
                                                                 April 2021 - India
                                                                 May 2021 - Ethiopia
                                                                 June 2021 – Costa Rica
                                                                 July 2021 - Guatemala
                                                                 August 2021 - Nicaragua
                                                                 September 2021 - Rwanda
       The best of the global coffee production of the           October 2021 - Colombia
       2019/2020 includes crops from nine countries:             November 2021 - Honduras – winner of the
       Brazil, Colombia, Costa Rica, Ethiopia, Guatemala,        “Best of the Best” and “Coffee Lovers’
       Honduras, India, Nicaragua and Rwanda.                    Choice” awards


       Cooperativa Cocabel from Honduras
       exceptionally won both prizes of the 5th Edition            For the list of participating locations:
       of Ernesto Illy International Coffee Award: the
       “Best of the Best”, awarded by a jury of coffee              www.illy.com
       experts, international chefs and food critics, and
       the “Coffee Lover’s Choice”, awarded by a jury of         By supporting sustainable projects, the
       consumers.                                                Company is also providing practical help

                                                                 to the “Best of the Best” winning country.
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