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It allows roasters and wholesalers to Being ready for that moment is about
connect their Shopify store directly more than having good coffee
with Jaguar’s warehouse — enabling (though that remains essential). It’s
live inventory updates and the ability about building a digital presence that
to upload products and transfer is reliable, responsive, and scalable.
product descriptions and images Live stock updates, accurate product
seamlessly. information, and flexible supply
models aren’t just operational details
While technology can never replace — they’re what make the customer
the craft of roasting coffee, it can experience seamless, and what build
certainly trust in a brand.
remove barriers, reduce errors, and
free up valuable time for businesses
to focus on
their core strengths and passions.
Experimenting
Without Risk
Another question many businesses
ask is: how do we test new products
without tying up cash or warehouse
space? The market is full of exciting
new equipment, from Eureka’s Smart
Tech grinders to innovative Timemore
barista accessories, but taking the
plunge on stock can feel risky.

Here, drop shipping models can play a
role. They allow businesses to gauge “Black Friday and Christmas represent
demand and respond quickly to a real window of opportunity for
consumer interest, while avoiding the coffee businesses,” says Colin
burden of large upfront investment. Morrison, Sales & Marketing Director
For many, this flexibility could be the at Jaguar Espresso.
difference between riding the next
wave of consumer trends — or “Those who are prepared to act
missing it. quickly, adapt their offering, and
make it easy for customers to buy will
Looking Ahead to be the ones who capture the biggest

Autumn and Winter share of the market. Our role is to
make sure our partners are in the
The coming months will be a decisive period best possible position to seize that
for the coffee sector. Autumn through to moment.”
Christmas is the moment when ecommerce
activity peaks, and when consumers are
most willing to invest in quality equipment
for themselves or as gifts.
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SEP/OCT. 2025 | ISSUE 44