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Page 7                                                         www.beveragestandardsassociation.co.uk

                                                                                        MARCH. 2021 | VOL. 15
                                                                                    DECEMBER. 2020 | VOL. 12

                  Caffe Culture Show, Open for Business





      This years’ Caffè Culture Show is all about giving the   We will be having a greater focus on specialty tea
      coffee and wider hospitality industry the support it     with a dedicated Brew Bar and competition area
      so desperately needs. After the devastating impact       and far more opportunities for business owners
      of the coronavirus, and the maddening stop-start         and staff to get practical skills training via our BSA
      nature of the past 12 months, the outlook for the        workshops.
      second half of 2021 is starting to look and feel
      more optimistic with the momentum of the                 We are delighted to continue our long-running
      vaccination programme and Boris’s recently               association with the SCA, who will be hosting 2
      announced roadmap for recovery.                          days of barista competitions and with Nick Mabey
                                                               at Assembly Coffee who will be curating the 3rd
      This is great news for the industry. Although we will    edition of the popular Coffee Studies ‘Ted-style’
      continue to live with certain social distancing          Talks Programme.
      measures and the ubiquitous masks for some time,

      businesses will be able to once again re-open and        After its successful launch in 2019, the Roaster’s
      get back to doing what they do best. It also means       Forum will be back with a fantastic line-up of
      we, as tradeshow organisers, can provide a unique        international growers and producers which will
      and timely opportunity to get the industry up-and-       be alongside VA’s Roasters Village, where visitors
      running again whilst simultaneously reconnecting         will be able to taste coffee from some of the UK’s
      old friends and clients at the show after months of      finest Roastery’s. Another new feature will be
      relentless Zoom calls!                                   CaffèInsights Live, which will be the live version of
                                                               our video series launched during the pandemic
                                                               where business owners talked about how they
                                                               were able to pivot and  successfully navigate the
                                                               lockdown.


                                                               Register for show updates
                                                               The show’s full programme, including some
                                                               additional new features, will be announced in the
                                                               coming months, so look out for our regular
                                                               updates. To keep up to date with all Caffè Culture
                                                               news, you can register on our website –

                                                               www.caffecultureshow.com
      What’s new?
      Despite the lockdown playing havoc with the
      rescheduling of the event, Caffè Culture is in a very    Want to take part?
                                                               With just over 6 months to the show, we still have
      healthy position, with a great mix of brands already
      on-board who largely rebooked after the 2019             some stand space available so please contact
                                                               Elliot Gard on 07900 567 684 /
      show. This means we already have a strong
      foundation to build upon.                                elliotg@livingmediaevents.co.uk if your
                                                               company is interested in participating in what will
                                                               be the industry’s first major coffee event of 2021.
      Being an information-led event, a host of new and
      existing features will be available to our visitors.
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