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According to the organizers of the biennial event, more than 180,000 guests
                        descended on the show, which covers numerous hospitality and foodservice
                        segments.


                         Not least among them, coffee and                     HOST 2023 embraced a profound

                        tea occupied four sprawling expo                     transformation, steering away
                        halls, wherein equipment makers                      from a product-centric approach
                        showed off their latest                              and instead highlighting services
                        innovations. A prevailing sense                      and solutions.
                        among show-goers was that this
                        year’s event was even bigger than                     Sustainability emerged as a
                        the last, reflecting the full force of               central theme, reflecting a
                        R&D and marketing initiatives that                   growing environmental
                        may have previously been in                          consciousness within the coffee
                        holding patterns following the                       sector. The traditional dedication
                        pandemic.                                            to coffee products was
                                                                             accompanied by a renewed
                         HOST Milano 2023 marked a                           commitment to environmental
                        significant return compared to                       responsibility, a shift that not only
                        previous editions, as it witnessed                   signals a response to evolving
                        the revival of pre-pandemic                          consumer preferences but also a
                        participation numbers. The event's                   proactive effort to address
                        success was in great part due to                     pressing environmental concerns.
                        the presence of major operators in
                        the coffee industry, including                        Although Something’s Brewing
                        international participants,                          was unable to attend, we have
                        signalling a welcome resurgence of                   received information from several
                        the global coffee community. What                    BSA members who exhibited

                        truly set this edition apart was also                including BWT UK, Cimbali and,
                        the shift in its focus.                              Kimbo.





















         HOST MILANO 2023







                       Kimbo’s stand was a highlight at HOST                                                        NOVEMBER/DECEMBER. 2023 | ISSUE 33





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