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Beyond the Bean, the company
responsible for creating Sweetbird,
Zuma, and Bristol Syrup Company,
continue to go from strength to
strength, with more bespoke projects
for customers from brief to bottle.

With this in mind they are proud to
announce Laura Sherwood will be
moving into the role of International
Projects Director, focusing on
delivering these exciting activities.
People

Taking over the sales side of Laura’s
role, Beyond the Bean are pleased to
welcome Julian Hollis to the team as
our new Sales Director. Bringing a
wealth of industry experience Julian
Moves
will be leading both the UK and
Export sales teams into 2024 and
beyond.

Julian commented, ‘‘I am thrilled to
have joined such a forward-thinking
Laura says: “I am delighted my new and market-leading business with
role allows me to dedicate even exciting UK and Global growth plans. NOVEMBER/DECEMBER. 2023 | ISSUE 33
more time supporting our amazing I have always had the utmost respect
customers and partners on exciting for BTB having seen them as the
projects within the UK and pioneers of drink development and
Internationally. Looking forward to innovation across the coffee and
this exciting new chapter.”
wider drinks industries.”

www.beveragestandardsassociation.co.uk