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Page 5                                                         www.beveragestandardsassociation.co.uk

                                                                                       AUGUST. 2021 | VOL. 19


       Recipe for Success: BRITA

       Professional's new research

       reveals the key ingredients

       for business longevity



       Although the hospitality sector has now
       reopened, it still faces challenges ahead and
       operators are looking for support to rebuild their
       businesses in the long run.


       This is evident as new research from BRITA
       Professional reveals businesses want:
                                                               Alongside this, the key ingredients hospitality
                                                               businesses believe are needed for future-
           financial support from the Government               proofing their business are a loyal customer
           (49%)                                               base (61%), strong teamwork (47%) and the
           help from suppliers to achieve greater              ability to adapt (34%)
           efficiency and cope with rising demand
           (32%)                                               These themes and much more are discussed in
           support regaining customer confidence               BRITA Professional’s new podcast series
           (34%).
                                                               ‘Return, Renew Reinvent’, along with
                                                               insightful information from industry
       Looking to the future, hospitality businesses also      professionals, sharing how their businesses
       acknowledge that top-quality equipment and              have responded to the pressures on the
       customer service will be key to ensuring success:
                                                               hospitality industry to secure ongoing success.

       • 51% say investing in equipment                        Hear from masters of the industry, including
       maintenance schedules is most important to              boutique-pub chain YummyPubs, leading
       help future proof their business
                                                               training provider HIT Training, coffee roastery
                                                               Wogan Coffee and catering parts supplier,
       • Half of businesses will be adopting innovative        First Choice on how they have adapted their
       customer service technology and almost a                strategies to invest in their future.
       third (31%) will invest in the Internet of Things
       enabled kitchen equipment



       • 42% say they will ensure they are able to pivot
       and respond to change in the future


       • 43% say they will be focusing on hygiene and
       cleaning


                                                                  Click here to tune into the ‘Return,
                                                                  Renew, Reinvent’ podcast series
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