Page 26 - Confident Creatures

Motivated people set goals and then look for the ways of achieving

those goals within a certain period of time.

Forms of cognitive motivators

There are three major forms of cognitive motivators in which
different theories have been based on.

The cognitive motivators are:

• Cognized goals,

• Outcome expectancies and
• Causal attributions

The cognitive motivator theories are:

• Attribution theory

• Expectancy-value theory
• Goal theory

The Attribution Theory

In this theory; beliefs about self efficacy in all the above cognitive
motivation types influence the causal contributions; people who have

confidence and high degrees of self efficacy attribute the reason of
their failure to lack of or inadequate support. Those with low

confidence and low self efficacy attribute the reason of their failure to

their low ability. These causal contributions affect the motivation of
an individual, the performance and other reactions especially through

the self efficacy beliefs.

- 26 -