Page 32 - IreitEbook
P. 32

WHAT YOU NEED TO                            The closer it is to places people deem

                      KNOW ABOUT LODG-

                      ING/RESORT REITS                            worth visiting, the better it’s going to

                      One-star dives… Five-star resorts…          do.

                      Most of us are familiar with the
                                                                  Because lodging REITs involve less-
                      concept of rating hotels according
                                                                  than steady year-long income, they
                      to what they offer and don’t offer.
                                                                  do differ from other REITs in several
                      When talking REITs specifically
                                                                  significant structural and legal ways.
                      though, these properties are
                                                                  For one thing, these hotel owners
                      classified less by stars and more by
                                                                  have to hire an outside source to
                      titles such as luxury, upper-upscale,
                                                                  operate their properties.
                      upscale, midscale or economy; and

                      by their location, such as urban,
                                                                  That third-party individual or
                      suburban, resort, or airport.
                                                                  entity has to be in charge of all the

                                                                  establishment’s working parts, from
                      Location and quality levels are
                                                                  proper maintenance to hiring and
                      obviously big indicators in how
                                                                  managing employees, to revenue
                      much revenue a hotel can bring in.
                                                                  collection and distribution.
                      How close is it to desirable business

                      centers or tourist attractions? Is it
                                                                  In exchange, the operations manager
                      near a beach, a large university, or
                                                                  typically receives 2%-4% of the
                      some other “hotspot”?
                                                                  hotel’s revenue, plus any agreed-

                                                                  upon bonuses based on milestones
                      Those answers will automatically
                                                                  reached.
                      factor into a hotel’s maximum

                      revenue per available room
                                                                  This more often than not leads to very
                      (RevPAR), which can be calculated
                                                                  stable dividend production. Some
                      by multiplying the establishment’s
                                                                  might even call them boring, and
                      average daily room rate (ADR) by its
                                                                  the same goes for their actual share
                      occupancy rate.
                                                                  prices.
                                                                                                               32
   27   28   29   30   31   32   33   34   35   36   37