Page 41 - Special Awards Issue 2016 Green Builder Magazine
P. 41
Staying Power
www.greenbuildermedia.com 2016
Many of the top brands are
shoring up their positions with
ramped-up R&D, and an emphasis
Ion connected technology.
N THIS YEAR’S READERS’ CHOICE SURVEY,
we noticed an emphasis on durability: effi-
cient, high-quality products and materials that
will last a lifetime. But, we had to ask, if prod-
ucts last longer, won’t companies sell fewer of
them? Will success ultimately hurt them?
The example of GE may shed some light. Among
our readers at least, the company has solidified its po-
sition as the go-to sustainable brand, especially in the
lighting and appliances categories. Interestingly, GE
has sold its appliances division and has added a new
division focused on automation and controls, clearly
marking a transition from a manufacturer of durable
goods to a company invested in connected technology.
This new focus on service will likely keep them in the
game for a long time.
Read on, as we analyze the trends, the leaders and
the upstarts in each category.
www.greenbuildermedia.com/2016-readers-choice-awards
Special Awards Issue 2016 GREEN BUILDER 39
