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CLICK FOR MORE INFORMATION       HOT50
                                                                     ON THIS YEAR’S PRODUCTS
                                                                                              PRODUCTS
                                                 www.greenbuildermedia.com/hot50-2016
                                                                                               2016 Editors' Choice

Lowe’s
Holoroom

Powered by VisualCommerce, Marxent’s
virtual reality platform, the Holoroom
allows Lowe’s customers to design kitchen
and bath projects in the store. After
selecting everything from appliances and
cabinets to paint colors and countertop
finishes, customers can virtually experience
the spaces; the finished designs can be
exported to Google Cardboard or YouTube
360. This is actually the second iteration of
the Holoroom; V1 relied on augmented
reality, while V2 creates an entire 3-D virtual
world. As of now, Holoroom is available in
a handful of stores, but we expect to see
the program expand rapidly.

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