Page 28 - BE Playbook Final

WOW Fridge

HOW TO BE
Creating the BE Experience

The WOW fridge elevates the community tour into
a hospitality experience. Here’s how to make the

most of yours:

• Feature a selection of sweet and savory snacks
and beverages to appeal to all tastes

• Showcase iconic local treats and products

• Provide seasonal specialties where appropriate

• Partner with local retailers and take advantage
of cross-promotion opportunities

• Use attractive platters, bowls, and other
display items — the sense of sight is important

here too, so keep everything neatly grouped,
with labels facing forward

• Depending on the size of your fridge (and
budget), feature a range of 10-20 products

See additional examples on the next page.

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