Page 29 - BE Playbook Final
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WOW Fridge
HOW TO BE
Creating the BE Experience
Local Seasonal Themes
• Feature products/brands your location • Add in limited-edition items only • Color – Use products that match
is known for. available during specific times of year. the community’s décor and color
• Search for up-and-coming businesses • Swap items appropriate to seasonality palette or use color-coordinated
and restaurants in the neighborhood. — e.g., in-season fruit and lemonade items for impact.
• Incorporate items from on-site or local in warmer months, apple cider in the • Community-related – Showcase
retailers who provide resident perks, fall, cranberry-infused water in the items that represent the
and mention this info on the tour. (For winter, popsicles or ice cream bars community's theme, if applicable,
example: "This coffee is from Central during summer. and use the theme as a talking
Perk. All residents receive a perks card point on the tour.
good for 10% off at Central Perk.“)
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