Page 3 - BE Playbook Final
P. 3
Table of Contents
Andrew Livingstone Introduction Letter 2 Touchpoints And Promo Items 40
In The BEginning 4 - Touchpoint 1: Prospect Tour 41
- Launch Video and Email 6 - Touchpoint 2: Move In 42
- Logo 7 - Touchpoint 3: Maintenance 43
- Customer Commitments 8 - Touchpoint 4: Lease Renewal 44
BE Greystar: Internal Messaging 9 - Touchpoint 5: General Touchpoints 45
- BE Education 10 - Bonus Touchpoint: Pet Move In 46
- Customer Experience Dashboard 11 Greystar Marketing Store: How To Order 47
- Yammer Participation 12 - BE A Smart Shopper 48
- BEWOW Contest 13 - À La Carte Products 50
How To BE: Community Standards 14 - Bundled Packages 52
The Five Senses: Creating The BE Experience 15 BE in Action 53
- Sight (front planters, interior flowers, - “BE Wall”: City Office Display 54
wayfinding, attire) 16 - Modern Message Resident Rewards 55
- Scent (Greystar signature scents) 24
- Taste (“wow” fridges, coffee and
hospitality setups) 27
- Sound (music, TV) 34
- Touch (office setup) 38
