Page 6 - BE Playbook Final
P. 6

Launch Video and Email






                  STRATEGY





































                                     Andrew Livingstone and Jackie Rhone                                            A few days later, we sent a second message
                                     create a personal connection with every                                        and video to keep the strategy top-of-mind

                                     Greystar team member, describing the                                           and provide more specific detail on what
                                     customer experience strategy and what                                          our team members should do to go
                                     “Beyond Expectations” truly means.                                             “Beyond Expectations.”

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