Page 8 - BE Playbook Final
P. 8
BE Committed To Customer Satisfaction
STRATEGY
How do we activate Beyond Expectations? This summary of our three customer commitments
says it all:
BE POSITIVE. Your community’s image and Greystar brand loyalty starts with you.
Positive Image: We will act as ambassadors of our Company brand, presenting a positive image
through our body language, clothing, and overall posture, behavior, communication skills, and
attitudes towards our customers.
BE PRISTINE. A spotless community makes everyone feel good about coming home.
Spotless: We will present a clean, orderly, and appealing environment to our customers.
BE PASSIONATE. Customer Satisfaction is in our DNA, so let’s show how much we mean it.
A Passion for Service: We will be attentive, responsive, considerate, and resourceful, striving to meet
our customers’ needs at every opportunity.
8
