Page 35 - BE Playbook Final
P. 35

Music



                  HOW TO BE
                                                                                                                              Creating the BE Experience



















                                   Music is used to enhance the prospect, guest, and resident experience at our
                                   communities, and has been licensed through BMI, ASCAP, and SESAC.



                                   Depending on your community’s size, layout, systems, and budget, you may
                                   choose to play music in spaces that include (but are not limited to):


                                   •    Lobby
                                   •    Leasing office
                                   •    Clubroom

                                   •    Fitness center
                                   •    Models


                                   Select music that reflects your resident base, community brand, and local
                                   neighborhood — as well as the individual space within your community. For
                                   example, fitness center music should be energizing and upbeat, while lobby music
                                   should be inviting, yet relaxing.                                                                                                                     35
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