Page 37 - BE Playbook Final
P. 37

Television



                  HOW TO BE
                                                                                                                              Creating the BE Experience





                                          Lobbies, Elevator, &                                  Fitness Center
                                             Business Center                                            CNN

                                             The Weather Channel                                        ESPN
                                                       CNN                                  Discovery Fit and Health



                                                  Clubroom                                        Billiard Area

                                                       CNN                                              ESPN
                                                      HGTV                                         Golf Network


                                           Clubroom Kitchen                            Models & Leasing Office

                                                 Food Network                            Slide show with pictures of the
                                                      HGTV                             community and surrounding area




                                    Engage prospects and create an inviting home environment with
                                    thoughtful TV programming. Televisions used in common areas, models,
                                    and amenities should be HD televisions. If there’s a TV in any amenity
                                    space, it should always be on as part of opening the community. If music
                                    is playing in any spaces where TVs are located, keep the TVs on mute with
                                    closed captioning on.


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