Page 41 - BE Playbook Final
P. 41
Touchpoint 1
TOUCHPOINTS
Prospect Tour
Use this opportunity to explain to prospects what BE is about (and why it means they should choose
Greystar). After all, that's what puts us ahead of the competition!
Desired Action:
Complete email survey about tour experience
Collateral: Recommended
“BE Impressed” prospect card Promo Item:
Heather grey tote bag
Optional Add Ons:
Pick from any general BE gift!
41
