Page 42 - BE Playbook Final
P. 42
Touchpoint 2
TOUCHPOINTS
Move In
A warm welcome, useful information, and gift sets up a perfect opportunity to gather feedback after
you’ve helped make their first day as easy as possible.
Desired Action: Recommended Promo Items:
Complete email survey about move-in experience Three options (or purchase à la carte)
Collateral:
“BE delighted” move-in card
Bundle Up Gift Set 1 Bundle Up Gift Set 2
Beach Gift Set
Optional Add Ons:
Pick from any general BE gift! 42
