Page 46 - BE Playbook Final
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Bonus Touchpoint
TOUCHPOINTS
Pet Move In
We can’t forget a warm welcome for our furry friends, too! Whether they’re moving in along with
their humans, or new family members for existing residents, pets are an opportunity for a “pawsome”
interaction that’s a “purrfect” example of how we go Beyond Expectations.
Desired Action:
Dogs and cats have a hard time with keyboards, but encourage their
humans to take the action associated with whichever collateral piece
you choose.
Collateral: Product Options:
Include move-in card from Touchpoint Three options (or purchase à la carte)
2 or general handout from Touchpoint
5, as appropriate.
Cat Teaser Toy with Box - OR - Natural Rubber Toy Ball - OR - Tennis Ball Rope Toy with Box
with Box
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