Page 48 - BE Playbook Final

BE a Smart Shopper

SHOPPING

How to purchase the right collateral, packages, and individual items

1. Start by exploring different BE packages.

The touchpoint collateral is a given, so your biggest decisions should be around the promotional items.
We’ve designed customizable swag packages with multiple price points designed to suit your budget. You
can dress them up by adding more optional add-ons or dress them down by purchasing single products
vs. bundles. These packages all contain items specifically chosen to align with the touchpoints and help
you go above and beyond for both residents and prospects.

2. Analyze your budget.

Your budget will be a determining factor in choosing the right package for your community. While
products are available for à la carte ordering, we strongly recommended starting out with bundles where
available (along with accompanying collateral, which you’ll need to order separately) to get a feel for the
products and how quickly you use and restock them.

3. Determine the right combo for your bottom line.

There’s no wrong answer if you are using Greystar-approved collateral and Beyond Expectations or
Greystar-branded, approved promo items. Crunch some numbers, think about your residents, and use
your best judgment. After all, that’s what’s made you a success in the first place.

Remember, you can always choose different items in the future, or supplement with à la carte items as needed.

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