Page 44 - BE Playbook Final
P. 44
Touchpoint 4
TOUCHPOINTS
Lease Renewal
Throughout a resident’s living experience in your community, ensure that you continue to build a
relationship with them. Prior to their lease expiring, have a conversation with the resident and let them know
they will be receiving an email asking for their feedback about their experience.
Desired Action: Recommended Promo Items:
Complete pre-renewal email survey and renew lease Three options (or purchase à la carte)
Collateral:
“BE relaxed” lease renewal reminder card
Stemless Wine Glasses - OR - Whiskey Rocks - OR - Powder Coated
& Box Kit Glasses & Box Kit Stemless Wine
Tumbler
Optional Add Ons:
Pick from any general BE gift!
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