Page 45 - BE Playbook Final
P. 45

Touchpoint 5
                 TOUCHPOINTS


                                                                                                                                              General Touchpoints




                                   Take opportunities to thrill residents by letting them know you care, asking for their feedback, and
                                   encouraging them to post on review sites and engage on social media. (Note that as partnerships and
                                   platforms evolve, we may update our collateral to reflect changes — and remember that some platforms
                                   prohibit soliciting specifically positive reviews.)



                                   Desired Action:
                                   Post online reviews and engage with our social media platforms




                                  Collateral:
                                  “BE happy” general handout
                                  “BE social” package sticker















                                                                                                                                                         Package Sticker




                                                                                           General Handout
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