Page 3 - MDHN 2017 Executive Summary_backup
P. 3
M erry Days & Holly Nights
EEXECUTIVE SU ARY
2017
CContents
SUMMARY
MISSION STATEMENT 1
JOURNEY PAST 2
PATH FORWARD 3
APPENDICES
SOCIAL MEDIA & MARKETING 4
ATTENDANCE TRENDS 7
DATA SUMMARY 7
2018 PROPOSED SCHEDULE 8
2017 BUDGET 9
2018 BUDGET 10
MEMORIES 11
The purpose of this document is to illustrate the immense success and paralleling growth that the
holiday event series of Squaw Valley | Alpine Meadows has experienced in just two years of operation
& outline the key initiatives and steps, based on observation of the noted trends, planned to sustain and
fuel this trajectory for years to come.
