Page 8 - MDHN 2017 Executive Summary_backup
P. 8

Social Media & Marketing



                       Social Media Platforms

                          Total Reach: 2,122,333


                                Facebook

                                  12%

                            Twitter       Instagram             Reach potential audience size of social media posting
                                            57%

                             31%










                                                 SVI Concert
                                                    2%
                                       Twisted Nutcracker
                           Santa   Holiday Apres  2%       Deck the Yogi
                                                                2%
                         Storytelling  Music Plaza Bar
                            2%         2%
                                            MDHN                Ski & Ride Johnny
                                           Opening
                         F2T Dinner With                            Moseley          FACEBOOK
                            Olympians        2%                      0%
                              2%

                             Winter Solstice Yoga                               Reach Spread by Event
                                  Class
                      Gallery Keoki   2%                             Prom
                     Holiday Reception                               23%
                          2%       White Soiree
                    Holiday Apres Music   3%
                        Alpine Bar
                          3%     Santa Brunch
                                     3%                               Retro Party
                                 Snowshoe Tour                           10%
                                     3%
                                   Jazz Concert
                                      3%
                                Ice Garden & Train                                New Year's Eve
                                                                                    Celebration
                                     Rides                                             5%
                                     3%  TOCATTA
                                            4%                                    Ugly Sweater Party
                                 Santa in Village                                       5%  MDHN
                                     4%         F2T Dinner & Movie  Sleigh Rides
                                                      4%               5%                    5%
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