Page 9 - MDHN 2017 Executive Summary_backup

FACEBOOK Response relative to Reach

4.0%

3.5%

3.0%

2.5%

2.0%

1.5%

1.0%

0.5%

0.0%

Response interest capture from the potential audience

Response relative to Reach interest captured (shares, emotional response indications) from the potential

audience

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