Page 12 - MDHN 2017 Executive Summary_backup
P. 12
2017 Financial Results
Compiled: March 2018
Capital $ 20,150 Revenue $ 64,295
Annual operating expenses $ 56,384 FnB Labor $ (18,358)
Second year operating expenses YOY $ 6,898 COGs $ (5,836)
Event cost $ 131,898 Event PC $ 40,101
Total Cost $ (215,330) Event MGT Labor $ (12,500)
Expenses Proposed 2017 Actual Revenue Budget Actual
Marketing $ 17,500 $ 11,872 Sponsorship
OVL Exterior $ 1,000 $ 1,584 Opening Ceremonies Bar $ 2,000 $ 601
OVL Interior $ 20,000 $ 19,559 F2T w/olympians $ 6,000 $ 4,350
Opening Ceremonies $ 2,000 $ 670 F2T w/a movie $ 6,000 $ 4,066
Lighting (incudes walk) $ 13,000 $ 13,000 Santa's Brunch $ 2,000 $ 5,258
Reno Jazz $ 9,400 $ 9,400 Twisted Nut-Cracker $ 8,000 $ 13,528
Sleigh Rides $ 8,300 $ 10,780 Reno Jazz $ 9,000 $ 6,856
DJ for apres parties $ 2,000 $ 800 Toccatta $ 12,100 $ 14,331
Messiah $ 15,000 $ 15,000 SVI Christmas Party $ 600
Stage $ 31,506 $ 31,506 White Soriee Bar $ 604
Ice Sculptures $ 5,500 $ 4,338 ElfTipsy Apes Party $ 1,500
TTCC In Singing Tree $ 1,500 $ 1,500 Yoga Soltice 300 $ 400
Garden Train $ 5,000 $ 5,000 Ugly Sweater $ 200
Santa $ 12,500 $ 12,500 NYE Plaza Bar $ 2,000
Santa's expenses $ - $ 2,310 Bar NYE $ 15,000 $ 10,000
DLP $ - $ 8,000 Total $ 60,400 $ 64,295
Yoga Solstice $ 300 $ 245 Reimbursement - SVNC $ 3,000 $ 4,330
TTCC Santa's Brunch $ 1,500 $ 1,500 Total Revenue $ 63,400 $ 68,625
Blue Devils $ 2,500 $ 2,500 COGs $ (6,200) $ (5,836)
Singing Tree decor $ 2,500 $ 898 Profit Margin $ 57,200 $ 62,789
Fire dancers $ 5,500 $ 5,500 Labor $ (9,060) $ (9,418)
Truckee Dance $ 11,000 $ 11,255 Labor In house $ (8,580) $ (8,940)
Flash Mob $ 1,000 $ 1,000 Labor Contract $ (21,500) $ (12,500)
Pre show receptions $ 1,000 $ 976 Total Labor $ (39,140) $ (31,931)
Lodging interco $ 8,500 $ 8,518
Green room interco $ 9,500 $ 9,429 Alpine Lodge Total 0 $ 17,156
Misc $ 9,500 $ 8,535 Alpine Capital $ 7,150
Total $ 197,006 $ 198,175 Alpine Annual $ 5,589
Alpine first year $ 4,416
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