Page 7 - MDHN 2019 Executive Summary_June

$ $

MDHN
Scheduled Events Proposed Revenue Actual Tickets + F&B Sales (Net of COGS) Ticketed Event Expenses GOP Scheduled Events

The Twisted Nutcracker & The Tale of the Rat King $ 20,000 $ 23,626.44 $ 26,718.05 $ (3,091.61)
Truckee Community Theatre: It's a Wonderful Life/Christmas Chaos $ - $ (3,149.80) $ 13,219.68 $ (3,149.80)
3,149.80
Reno Jazz Orchestra Holiday Show
$
6,618.00
$
(6,601.68)
$
15,000
$
Toccata Symphony Orchestra $ 16,000 $ 10,953.00 $ 17,473.03 $ (6,520.03)

Santa's Brunch $ 6,000 $ 4,961.88 $ 7,085.82 $ (2,123.94)
Family Yoga @ Wanderlust $ 500 $ (150.00) $ 150.00 $ (150.00)

Christmas Eve Dinner $ - $ 12,489.46 $ 6,282.70 $ 6,206.75
Farm to Table Dinner with Olympians 6:00pm $ 6,000 $ 4,346.39 $ 4,251.86 $ 94.53
Farm to Table Dinnerand Movie 6:00pm $ 6,000 $ 4,245.48 $ 2,779.63 $ 1,465.85

Sunset Happy Hour $ - $ 11,707.92 $ 1,739.96 $ 7,574.07
Retro Party $ 2,000 $ 1,786.42 $ 1,263.28 $ 523.14

Ugly Sweater $ 500 $ 229.75 $ 763.28 $ (533.53)
501(c)3: SVI 2nd Annual Community Concert $ 1,000 $ 1,400.00 $ 2,173.47 $ (773.47)
501(c)3: SFAM White Out Soiree $ 1,000 $ 5,326.47 $ 4,699.87 $ 626.60

New Years Eve $ 18,000 $ 27,844.80 $ 40,295.92 $ (12,451.12)
Total Event Revenue $ 92,000 $ 112,236.21 $ 132,046.37

Non Rev Events Expenses
Proposed Actual Non Rev Expenses
Reindeer Games $ - $ 394
Flash Mob $ - $ 1,000
Sleigh Rides $ 10,500 $ 10,110
DJ for après parties $ 400 $ 400
Garden Train $ 5,000 $ 5,000
Santa $ 9,000 $ 8,400
Santa's expenses $ 3,000 $ 1,038
SVNC Reimbursement $ (6,853) $ (6,853)

In Kind Event Expenses $ 21,047.00 $ 19,489.65
Misc Event Expenses Proposed Actual Misc Expenses
Marketing $ 14,000 $ 16,817
Contracted Graphics (Nancy Hansen) $ 6,808 $ 6,808
Yoga Solstice $ 300
Lighting (incudes walk) $ 10,000 $ 9,409
Ice Sculptures $ 8,000 $ 5,945
Singing Tree Construction $ 8,000 $ 2,000
OVL Exterior Bridge $ 1,000 $ 1,300
OVL Interior $ 15,000 $ 17,115
DLP $ 8,000 $ 1,000
Pre show receptions $ 1,000 $ 825
Lodging interco $ 8,500 $ 5,779.43
Green Room $ 9,500 $ -
TTC Santa's Brunch $ 1,500 $ -
Truckee Dance $ 16,000 $ -
Reno Jazz $ 9,400 $ -
Blue Devils $ 2,500 $ -
Taccota $ 15,000 $ -
Misc $ 8,000 $ 8,597.52
Stage $ 30,000 $ 36,945.35
Misc Event Expenses $ 172,507.60 $ 75,595.05
Proposed Expense $ 193,554.60

MDHN Labor Set up and Tear Down Proposed Actual Labor
Labor Events Specific $ 13,800.00 $ 33,847.42
Labor Setup/Decor Labor $ 8,580 $ 8,065.95
Labor Contract $ 12,500 $ 9,300.00
Proposed Labor $ 34,880.00 $ 17,365.95

Estimate Total Event GOP
Proposed Rev $ 92,000.00 Actual Rev $ 112,236.21
Proposes Event Cost $ 228,434.60 Total Event Cost $ 244,497.02
$ (136,434.60) Total Event GOP $ (132,260.81)
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