Page 17 - Figtree Development Proposal

Target market

The luxury fittings and features of the proposed development have been
tailored to suit the principal market segment of individuals/couples who
are within that 50-55 age range. This target audience, who are classified
as ‘empty nesters’ throughout their current life cycle stage, are generally
looking for a move away from their high maintenance homes in nearby
and out-of-town areas to pursue their own particular interests and
hobbies. Most ‘empty nesters’ take the opportunity to travel while they
are still fit and able, therefore the move to a luxury townhouse will appeal
to that sought-after lock-up and leave lifestyle without compromising
quality of living.

Along with targeting the empty nesters category of purchasers in the
family life cycle we will also be focusing our marketing efforts towards
those in the coupling, parenting and retirement stages. This more
complete strategy of marketing will ensure a more effective response
from the marketplace and provide a brilliant opportunity for all
demographics to move into a highly acclaimed family friendly area.

Current buyer trends also indicate that there will be strong interest felt
from buyers coming from Sydney, Canberra and Southern Highlands. The
lifestyle appeal of living in Wollongong coupled with the dramatically
increased home prices in Sydney have resulted in a surge of buyer
enquiry for properties of this high calibre in this area.