Page 19 - Figtree Development Proposal

Print media advertising

Having a strong presence in local newspapers, in particular the Illawarra Mercury Domain which is
traditionally the paper of choice for viewing properties on a weekend, will be employed as part of
the strategy for promoting the new development.

- Illawarra Mercury Domain

- Real Estate World Magazine

Print media encourages passive purchasers as they are exposed to a wider range of properties
rather than just the criteria they entered in the search bar and who are not actively looking in the
market. Generally it is used as the first point of contact for majority of readers and then they
research the property online to view more specific details.

Online advertising

Online property portals are perfect for engaging buyers and showing off your home, as it
encourages prospective purchasers to interact and flick through floor plans and extensive photo
galleries at their leisure. In today’s current market we have found that these property portals are
the main touch point for buyers since they are instantly accessible via smartphones/tablets and
allows us to geographically maximise the level of reach and exposure for your property.

So having a strong presence in the digital domain allows for more effective exposure which will
therefore encourage greater amounts of potential buyers to discover your showcased property.

- realestate.com.au - realestateworld.com.au - taranto.com.au

- domain.com.au - realestate1.com

- allhomes.com.au - onthehouse.com.au

Agency

Combined with our high exposure marketing strategy we will further promote your development
via our in-house marketing mediums including:
- Premium Photo Signboard
- Open Home/Onsite Inspections
- Extensive Agentbox property database developed over 30 years
- Colour brochures