Page 23 - Figtree Development Proposal

SWOT Analysis

Strengths Opportunities

 Low interest rates.  Confidence in the marketplace at present.

 Highly trained staff and experienced company.  A pool of qualified buyers remaining for future

 Highly sought-after family area with views. proposed developments.

 Strong customer database.  Versatile layout with downstairs bedroom
 DA approved for 14 Townhouse/villa homes. which can act as a villa alternative for
retirees.

 High exposure in local media.

 Easy access to Figtree Grove, Wollongong
CBD and the M1 Motorway to Sydney.

Weaknesses Threats

 Costs involved in a prolonged extensive  Negative press from news publications

marketing campaign. surrounding future economic uncertainty.

 Potential for variations to the plan from  Competition from upcoming properties for

off-the-plan purchasers. sale due to high demand area.