Page 4 - 8 essential tips to attract more buyers | Domain Group

possible buyer. Doing so isn’t easy, but it is possible if you take
approach and follow the simple checklist below to ensure that
more buyers.

Follow these eight tips and you’ll have a winning listing every tim

1. Picture perfect: Beautifully shot images create immedi
connections

People have an average attention span of approximately eight
you’ve got very little time to connect with potential buyers as th
through hundreds of listings. Fortunately, beautiful imagery ma
easier. People tend to connect with photos immediately, and th
almost always an emotional one. To evoke an ‘I want’ or ‘must se
your buyers, focus on capturing their imagination with beautifu

It doesn’t matter if the property isn’t ready for the pages of Vog
photography creates a picture of what’s possible in a buyer’s mi
imagine the potential of the property, clear away the clutter an
property is clean and tidy. Remember it’s your job to present a
something could be, rather than simply showing them what it c

Quick tip: Regardless of the number of images you take, make su
quality. Low-resolution images just aren’t going to cut it.

2. Compelling copy: Make sure your copy makes your list

There’s only one thing worse than boring copy: boring copy tha
spelling mistakes. Advertising legend David Ogilvy believed that
absolutely determined whether the advertisement would get re
agents could write engaging and clever copy they would work in

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