Page 47 - The 10 Best Women Founders And CEOs To Watch for 2019
P. 47
always been pushed under the
carpet.
Positive and enlightening benefits
for clients
Ours is a niche area and we
operate under the vertical of sexual
wellness industry. Our advertisers
and sponsors are able to target
their product offerings to users
who are looking for such products.
We have recently collaborated
with Peesafe to promote female
hygiene wellness products such as Pallavi Barnwal
tampons, menstrual cramp relief Founder
roll on’s, toilet seat sanitizer sprays
and all such products that enable a engaging quality content with Indians account for
woman to take care of her hygiene targeted users. There have the 3rd highest chunk of
at workplace and during travel. been multiple sexual issues visitors to Pornhub (up from
We have also collaborated with because of lack of information, 5th highest in 2014). Yet 9 out
IMBesharam for promoting their misinformation, prejudices, taboos, of 10 parents naively believe
intimate line of products such as and old myths. We aim to bridge that their kids go online for
Lubricants, condoms, massage oils the information gap in our users ‘education’.
etc. thus enabling and empowering our
users to take care of their sexual Out of the total 48.1 million
Effective strategies to tackle the wellness needs (both psychological pregnancies in India in 2015,
competition and physical). This will result in an about half were unintended,
We are a content marketing overall uptake of sexual wellness meaning women did not want
to get pregnant - The Lancet
platform where we integrate sexual products. Global Health
wellness content in a storytelling The Motivating force that made
format. We also have huge offline us to enter the business segment India’s market for emergency
traction through organizing various contraceptive pills has jumped
offline events under our umbrella The screaming data from every 88% to 667 Crore between
brand Tongue Tied. Any business nook and corner that is pointing 2009-14. Major reason touted
survives and thrives on its repeat to an exploding sexual problem is increase in frequency of
users and we are making sure, our in India. Sexless marriages are on unprotected, premarital sex
users love us. rise in India - Only 20% of couples among youngsters.
are having sex once a week, down
Providing quality content to from earlier 37% in 2004. A sexless Gleeden.com, an online dating
make the industry better marriage leaves couples unloved, site for married couples boasts
RedWomb is the preferred undesired, and looking for flings of 2.8 Lakh registered Indian
users.
marketing partner for growing elsewhere - India Today sex survey
sexual wellness industry by
March, 2019│SwiftNLift│ 47
