Page 53 - The 10 Best Women Founders And CEOs To Watch for 2019
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companies as someone like-
minded joining the crusade to
solve the problem. We have
collaborations with several
Chaturvedi. such media platforms.
About the Founder Negativity can be inspiration
Shruti Chaturvedi started too
Chaaipani when she was As mentioned earlier,
only 22 year old, just before Chaaipani started to solve a
she were to join a college problem in the news & media
for an MBA program. Prior industry - way too much
Chaaipani is a digital media to Chaaipani, she was a negativity! I started Chaaipani
platform to discover, share news anchor with Sandesh as a 1 year project before my
and act on positively inspiring News Channel, Gujarat’s post-graduation college, and
stories around us. It is an youngest prime time anchor soon it became a team of 48 at
initiative to bring communities back then. She has graduated
together to do good, using in Psychology and holds a point, 50,000+ readers and
powerful storytelling- an advanced diploma 200+ people who backed us in
connecting communities, in Journalism and Mass our crowdfunding campaign!
enabling collaborations and Communication from St. There was no going back after
that.
bringing about positive change. Xavier’s College. It’s very very interesting job
We run on a clear vision Key challenges to be since we get to know about
considered so many interesting people,
In a media industry plagued by places, ideas and such diverse
misinformation, sensationalism Media is very concentrated thoughts and opinions….and
and negativity, Chaaipani is at this point and dependence get paid for it!
a fresh media platform that on social network to drive
celebrates goodness in our users leaves little margin for Chaaipani’s bright future
world. the publishers. Every person ahead
with a social media account
“The problem is right here is now a media company, We are working on expanding
- more and more people and that shift is fantastic! It’s our agency & bureau business
are running away from the difficult to constantly churn in 2019, and will be creating
newspapers and news channels content that people want yet, content in more vernacular
because of sheer negativity and changes something for people language for Indian audience.
noise. Who wants to start their positively. Constantly evolving industry
day reading about everything scenario
that’s wrong with the world? Ways of tackling our
Chaaipani is a media platform competition It’s growing and evolving,
that’s free of any such anxiety- hopefully for good. Journalism
inducing content. We tell Chaaipani didn’t start with models that monetise on
stories that inspire goodness, intent to build a media audience attention are
that give hope. We tell stories company. It started to solve struggling with revenue and
of people fixing problems. a problem that media houses companies often end up
Stories & opinions that spark back then weren’t solving creating content to keep up
a healthy conversation, bring - too much negativity and a with popular sentiments rather
people together to act on language that was driving than taking an alternative
things that matter”, says Shruti youngsters away from stand.
news. We see competing
March, 2019│SwiftNLift│ 53
