Page 24 - demo Golden pond document

A2pay investment proposal 23

Advertising Opportunity:

FMCG Brand Suppliers are constantly looking for methods to sell more product and drive promotional
campaigns, provided they deliver a return on investment. In tough economic climates, a quick measurable
return is desired. The benefit of a targeted advertising campaign to stores via the A2Pay system is the
transactional data which can be measured and justifies the marketing spend. Artwork for campaigns can be
designed internally by A2Pay or by the brand/brand agency and will be uploaded and managed by A2Pay.
Transactional Sales reports will be delivered post campaign. Campaigns would typically last 1 – 2 months.

The additional opportunities would be to cross-sell Primary Market Insights transactional data to the brand to
better understand market share, basket contribution, sales trends, average pricing, purchasing patterns etc.

Highly Visible Advertising
Portal on A2Pay Home
Screen

Commercial Model:

Cost to advertiser will be a cost effective solution to reach a targeted audience of store owners in driving
product performance. GP per store has been estimated at R25 per month and will grow dramatically with the
incremental gain of the A2Pay footprint.

6.5.3. Consumer Rewards & Advertising

Overview:

A2Pay are well aware of the need for FMCG brands/suppliers to engage with consumers who may purchase
their products within the informal retail market, with the primary aim of driving sales and conducting research.
A2Pay has scoped and is engineering a consumer rewards solution which has the ability to incentivise
consumers based on item purchases with one or two simple research questions. This consumer data adds
much value to the Primary Market Insights transactional data while giving the FMCG brand a tool to drive and
research consumer purchasing patterns.